Different/Types Part Of A Digital Marketing Presentation
Different/Types Part Of A Digital Marketing Presentation Digital marketing can be broadly broken into 7 main categories including: a) Search Engine Optimization , b) Pay Per Click , c) Social Media Marketing , e) Content Marketing , f) E-Mail Marketing , g) Mobile Marketing , h) Marketing Analytics. 1) Search Engine Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) . ... Search engine marketing is also alternately referred to as paid search or pay per click (PPC). 2) Pay Per Click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites , in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. 3) Social Media Marketing Social media marketing uses social media and social networks to ma...