Digital Marketing

 Digital  Marketing  Challenges  And  Opporunities   ABSTRACT  Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013. Digital Marketing is the process of marketing a brand using the Internet. The main aim of digital marketing is to make the customers interact with various brands through use of technology on internet. In comparison to traditional marketing everything remain the same, change lies only in the options available to customers. This review article looks at the opportunities and threats to digital marketing in developing countries. In this article we have tried to discuss few pro...

 Digital Marketing Applications   1    Digital Marketing Costs Less Traditional marketing compaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI .Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren't worth the cost or resources. So most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming compaigns . 2    Small Businesses Are More Competitive  Digital marketing closes much of the gap between large,medium , and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing gives SMBS more opportunities to compete, improve brand awareness, and build an audience. 3   ROI Measures program Results ROI asks the question ,...

What Is Digital Marketing Digital Marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers , mobile phone and other digital media and platforms to promote product and services.   Definition Of  Digital Marketing At a high level , digital marketing refers to advertising delivered through digital channels such as search engines , websites , social media , email , and mobile phone and other digital media and platforms to promote product and services.