Digital Marketing Challenges And Opporunities ABSTRACT Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013. Digital Marketing is the process of marketing a brand using the Internet. The main aim of digital marketing is to make the customers interact with various brands through use of technology on internet. In comparison to traditional marketing everything remain the same, change lies only in the options available to customers. This review article looks at the opportunities and threats to digital marketing in developing countries. In this article we have tried to discuss few pro...
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