Digital Marketing Applications

 Digital Marketing Applications

 


1    Digital Marketing Costs Less

Traditional marketing compaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI.Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren't worth the cost or resources. So most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming compaigns.

2   Small Businesses Are More Competitive 

Digital marketing closes much of the gap between large,medium , and small companies because it avails each level with many of the same resources. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing gives SMBS more opportunities to compete, improve brand awareness, and build an audience.

3   ROI Measures program Results

ROI asks the question , "what kind of results do my program deliver?" While its not the easiest marketing measurement to caculate, the finished product is hugely valuable to measuring success.

4   Online Market Share Clarifies Sales Figure\

Online market share is the percentage of total market sales a company accounts for. This figure is determined by dividing the company's total sales by online sales and multiplying that number by 100.

5   Easier A/B Testing Hones Communications

One of digital marketings best allowances is the ability for a company to experiment with almost every aspect of a marketing campaign. A/B Testing the location of an email sign-up CTA , the color of a promotional banner , a subject line etc , is much easier and results are available much faster on digital channels.With some diligence , simple changes can be tracked and used to target customers more effectively.



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